Be responsible for shaping the product development direction and success metrics of specific product lines under guidance, performing market research, and analyzing client requirements to align the company’s product development strategy.
Manage the product line portfolio under guidance, including the internal development roadmap and external market share. Define product strategies regarding pricing, positioning, and promotion, ensuring a leading market position.
Play an essential role between R&D, engineering, marketing, sales, and clients, and be familiar with the product development lifecycle, market trends, and competitive landscape while collecting feedback from clients/sales to advise the product team for better feature development.
Establish relationships and collaborate with internal and external stakeholders under guidance. Effectively communicate product updates while gathering customer feedback to ensure the product aligns with market needs and business objectives.
Develop product specifications and target costs, assess feasibility, manage introduction, and monitor the schedule.
Plan, manage, communicate, and coordinate the product project schedule.
Conduct market and product trend surveys to provide R&D departments with valuable references for product development.
Conduct product application promotions and assist in planning marketing activities, producing publicity materials, and organizing customer briefing sessions.
Propose product solutions in response to global customer needs and give responses on technical specifications to obtain bids.
Timely feedback and react to general problems, and provide solutions.
Be proficient in job-related knowledge and skills and have a well problem-solving and analysis ability.